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Team

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Shannon Rose

Marketing Strategy
Founder, Qbiq 420 Group

Shannon brings 20 years of marketing experience with Silicon Valley tech start ups and industry giants to her cannabis consultancy. As an interim Executive for the cannabis industry, she crafts business plans and supports entity set up and product launch. Shannon’s high-impact marketing campaigns have made a difference for household names such as eBay, PayPal, and HPE.

 

Robert Caputo

Interim Executive

A Silicon Valley native, entrepreneurship is part of Robert’s DNA. Fascinated with both business and technology, Robert has been granted two U.S. patents and holds a B.S. in Business Management from Rutgers and MBA from University of Maryland. Robert brings more than 20 years of supply chain experience, negotiation expertise and operations savvy with him to the cannabis industry. Clients will benefit from his knowledge of product launch, capital planning and cost-reduction. This skill-set and ROI-focus has driven him to success in technologies ranging from biofuel to augmented reality, and companies ranging from Fortune 500 to start-ups. Robert is currently assisting leading cannabis brand, Lola Lola, as Chief Operating Officer.

 

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Whitney Greer

Executive Media Coach, Writer, Producer

Whitney is a communications strategist, storyteller, and media coach who strives to authentically differentiate companies and the people within them. Through her MediaLab sessions, executive’s stepping into the spotlight, feel better prepared for VC pitches, keynote addresses, and media interviews. She has guided executives in developing and delivering their brand story at companies ranging from Logitech to PlanetLabs. Always at the forefront of disruption, Whitney most recently brought her writing and production skills to “To Put It Bluntly”, a cannabis talk show for women, and a brand content web series, The Van Life, to be released in 2017. She is a frequent speaker for organizations including  IABC, Stanford’s CEDIM (International MBA) program, PRSA, Women in Cable, and Wells Fargo.

 

Derek Leedy

Media Strategy

Derek balances the trinity of Paid, Owned and Earned media, from Super Bowl Television to Twitter Influencer campaigns. An early adopter of data-driven media targeting, his clients enjoy measurable, replicable and scalable results. Steeped in the culture of Silicon Valley, Derek’s client experience includes Intel, NetSuite, Juniper, Trend Micro, NetApp, and the emerging Big Data company Couchbase. He also specializes in Gaming, from the iconic Tomb Raider to launching the newest mobile first game apps.

 

 

La Wanda Knox

Business Planning

La Wanda brings to the Cannabis Industry 10 years of business consulting. As a corporate liaison she helped San Francisco Bay Area 7-11 franchisees to boost their bottom line. As a change agent for Diageo Wine & spirits she was able to turn around a local winery taking them from loss to profit in 90 days. Now, La Wanda helps entrepreneurs legitimize their cannabis business and obtain local and state licenses with business planning and fractional executive services. La Wanda and her husband Zach, an Oakland lawyer and member of the City of Oakland Cannabis Regulatory Commission, co-wrote the guidebook, Medical Cannabis and Safety Act – The Ultimate Guide to California State Licenses available to participants of their cannabis business workshops.  With La Wanda’s sister in law, Jessica, as a cannabis doctor, the Knox family is truly committed to supporting the growth of the California cannabis industry.

 

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Melissa McDill

Creative Design and Brand Strategy

Melissa’s decades of experience launching and growing brands in fresh produce, consumer packaged goods, and beverage industries is invaluable to her cannabis clients. Her specialty in designing retail packages and FDA-compliant labels is a boon as cannabis regulations for childproof/ senior-friendly rapidly evolve. As Creative Director and CEO of a National Certified Woman-Owned Business, Melissa actively encourages women’s cannabis entrepreneurship. A long-time board of directors member at local health-related non-profits, Melissa strongly supports California’s efforts to make marijuana and its medical benefits available to all.

 

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Mark Orr

Content Strategy and Development

Mark creates a place where brand strategies and business objectives fuse and reemerge as ideas that expand awareness, desire and sales. From arresting advertising to compelling direct marketing, Mark’s conceptual direction has reshaped competitive landscapes across the media universe. Along the way he served as creative director for leading U.S. and U.K. agencies, including Cohn & Wells, DDB Needham, and GGK. Fellow journeyers on the client side include IBM, Cisco, British Telecom, Land Rover, Tesco, Siemens, Intuit, Blue Shield, and Schwab.

 

Randal Roman

Interim Executive

Randal, a Lean Six Sigma Black Belt, brings 20 years experience with electronics manufacturing and business  management to the cannabis industry. A businesses manufacturing anything from extracts to edibles, will benefit from Randal’s expertise with finance, factory operations, supply chain, and team building. His experience ranges from Augmented Reality headset manufacturing consultant to Business Unit Director managing $300 Million of revenue for a Tier One U.S. contract manufacturer in Thailand. Randal brings a wealth of business acumen and practical know-how to start ups and established cannabis businesses alike.

 

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Eric Thiermann

Video Producer

Eric brings larger-than-life presence to products, brands or services with award-winning cinematography you’ve already seen in scores of videos and TV ads. His experience spans projects in over 40 countries, across dozens of industries and many non-profits. From an Academy Award-winning documentary to environmental advocacy and commercial advertising, the effect of Eric’s work is lasting and powerful. With film and production studios in San Francisco, Santa Cruz and Los Angeles, those he’s made an impact for include The Google, Starbucks, Apple, Fox Shox, and Ocean Mist Farms. Eric brought his creative skills to the cannabis industry by executive producing “To Put It Bluntly”, a cannabis talk show for women.

 

Jono Wells

User Experience Designer and Application Architect

From developing Apple iOS software to live wireframing, Jono is an all-around technologist. He has created elegant, usable cross-platform User Experiences (UX) for clients including GE, HP, Motorola and Looker. He is a proponent of designing through code and uses cutting-edge tools to collaboratively prototype user interfaces at blazing speed. He believes navigating any interface should be near effortless for all users. Jono leads Qbiq’s technology team to produce e-commerce platforms, mobile apps, and websites.

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